{"title":"NOW","description":null,"products":[{"product_id":"astaxanthin-4mg-veggie-softgels","title":"Astaxanthin 4mg Veggie Softgels","description":"\u003cp\u003e\u003cspan\u003eAstaxanthin is a naturally occurring carotenoid with a unique structure that is known to be a potent free radical scavenger. Because astaxanthin freely crosses the blood-brain and blood-retina barriers, it can neutralize free radicals in the eye and central nervous system. Scientific studies also demonstrate that astaxanthin can support the body’s healthy and balanced immune system responses. This NOW product features Zanthin\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e, which can help to support overall ocular health and promote a healthy nervous system.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55460663361858,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29201247.png?v=1785374091"},{"product_id":"astaxanthin-4mg","title":"Astaxanthin 4mg","description":"\u003cp\u003e\u003cspan\u003eAstaxanthin is a naturally occurring carotenoid that, due to its unique structure, performs an important role in cellular free radical protection and healthy immune system responses. NOW\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e Astaxanthin is derived from Non-GMO \u003c\/span\u003e\u003cem\u003eHaematococcus pluvialis\u003c\/em\u003e\u003cspan\u003e microalgae.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55460828184898,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29201908.png?v=1785374443"},{"product_id":"vitamin-b-1-100-mg-tablets","title":"Vitamin B-1 100 mg Tablets","description":"\u003cdiv\u003eVitamin B-1, also known as thiamin, is a member of the B-vitamin family that is naturally found in cereal grains, beans, nuts, eggs, and meats. Thiamin is involved in numerous body functions, including nervous system and muscle functioning, the flow of electrolytes in and out of nerve and muscle cells, carbohydrate metabolism, and the production of hydrochloric acid, which is necessary for proper digestion.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55461124833602,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29202336.png?v=1785374706"},{"product_id":"black-cumin-seed-oil","title":"Black Cumin Seed Oil","description":"\u003cp\u003e\u003cspan\u003eRecent scientific studies indicate that black cumin seed oil has phenolic compounds and fatty acids that contribute to its ability to support balanced immune system responses. Studies also show that black cumin seed oil can help to support a healthy vascular system. Black cumin seed has been used traditionally in the Middle East, Asia, and Africa for thousands of years.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55461349228866,"sku":null,"price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29202909.png?v=1785374992"},{"product_id":"fenugreek-500-mg-veg-capsules","title":"Fenugreek 500 mg Veg Capsules","description":"\u003cp\u003e\u003cspan\u003eFenugreek is one of the oldest herbs traditionally used in ancient Greece, Egypt and China.  It has been used in a variety of ways and can be added to hot water to make tea.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55464722923842,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29203518.png?v=1785375357"},{"product_id":"mannose-cranberry-veg-capsules","title":"Mannose Cranberry Veg Capsules","description":"\u003cp\u003e\u003cspan\u003eNOW\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e Mannose Cranberry is a combination of two ingredients known to support urinary tract (UT) health. Both mannose and proanthocyanidins (PACs) (the main active constituents from cranberry) possess properties that promote the maintenance of a clean waste stream. This product features a proprietary blend of whole cranberry fruit with a unique PAC profile that has clinically demonstrated its ability to help maintain a healthy UT when used regularly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55465352233282,"sku":null,"price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29212802.png?v=1785378618"},{"product_id":"liquid-melatonin","title":"Liquid Melatonin","description":"\u003cp\u003e\u003cspan\u003eMelatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract. It is involved in many of the body, brain and glandular biological functions including regulation of normal sleep\/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55465754427714,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29213748.png?v=1785379201"},{"product_id":"red-yeast-rice-extract","title":"Red Yeast Rice Extract","description":"\u003cp\u003e\u003cspan\u003eRed yeast rice has been used by Asian traditional herbalists since approximately 800 A.D. Produced by fermenting red yeast (\u003c\/span\u003e\u003cem\u003eMonascus purpureus\u003c\/em\u003e\u003cspan\u003e) with white rice, red yeast rice is commonly used in cooking applications to enhance the color and flavor of foods. Peking duck is an example of the coloration and flavor imparted by red yeast rice. NOW\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e Red Yeast Rice is carefully produced to avoid the presence of citrinin, an unwanted by-product of the fermentation process.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55466089480514,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29214443.png?v=1785379583"},{"product_id":"slippery-elm-400-mg-veg-capsules","title":"Slippery Elm 400 mg Veg Capsules","description":"\u003cp\u003e\u003cspan\u003eSlippery elm, also known as red elm, moose elm or Indian elm, is a small tree that has been traditionally used by herbalists for over 100 years. It was reportedly used by native North Americans and early settlers as a survival food. Its bark is known for its mucilage constituents, which can help to coat and soothe the tissues of the GI tract.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55466274881858,"sku":null,"price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29215049.png?v=1785379937"},{"product_id":"valerian-root-500-mg-veg-capsules","title":"Valerian Root 500 mg Veg Capsules","description":"\u003cp\u003e\u003cspan\u003eValerian root has been an herbal favorite in many cultures for centuries.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55466275635522,"sku":null,"price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29215731.png?v=1785380329"},{"product_id":"same-400-mg-tablets","title":"SAMe 400 mg Tablets","description":"\u003cp\u003e\u003cspan\u003eSAMe (S-adenosylmethionine), a compound native to the body, is a component of many biochemical reactions, including those that affect brain biochemistry and joint health. Numerous studies have indicated that SAMe can help to alleviate transient minor aches and pains resulting from overexertion or strain. In addition, because SAMe is also necessary for the synthesis of neurotransmitters, it plays an important role in mood support.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sheldon's Health + Wellness","offers":[{"title":"Default Title","offer_id":55466284351810,"sku":null,"price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/1739\/8082\/files\/Screenshot2026-07-29220306.png?v=1785380712"}],"url":"https:\/\/sheldonswellness.com\/collections\/now.oembed","provider":"Sheldon's Health + Wellness","version":"1.0","type":"link"}